You want more representative engagement. Here’s how to make it happen

Check out the key takeaways from our webinar on equity and representation below. And see how a single platform can help you reach underrepresented groups, pull all their data into one place, and turn community feedback into clear, actionable insights.

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Features of Go Vocal community engagement platform government

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Takeaways from our recent webinar

Here are the main insights from our recent webinar ‘Building equity and representation into your engagement projects’.

Map who you need to hear from

Define the project area and who’s affected (neighborhood, age, race, income, renters/owners, etc.).
Identify who you typically hear from — and who you don’t. The latter become your priority audience groups.
Remove barriers from the start: translation, childcare-friendly setups, compensation, accessible tools, and blended engagement methods.

Track who’s showing up in real time

Collect light demographic information with each input.
Compare “who’s participating” with “who do I want to hear from” to spot missing groups.
Shift from reactive, end-of-project analysis to proactive monitoring. Keep it manageable by using the right technology.

Fine-tune your strategy continuously

Use a mix of methods to reach people in different ways.
Adjust outreach based on gaps: partner with local orgs, use park signs, mailers, or go out into neighborhoods.

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The webinar showed you what’s possible. But putting those principles into practice is where things get tough

Even with the best intentions, most teams face the same challenges when trying to make engagement more equitable.

Illustration depicting hearing from the few, missing the many

Same few voices

You’re mostly hearing from a small group of highly active residents.

Their input is valuable, but doesn’t tell the whole story.

Illustration depicting too many tools, too little connection

Spread across too many tools

Workshops, surveys, emails, spreadsheets, sticky notes — your engagement data is everywhere.

It’s nearly impossible to get a clear, unified view of who participated or what they said.‍

Workload too high

Inclusive engagement sounds great — but its biggest pitfall is the workload: outreach, translation, tracking, and analyzing everything by hand.

Many teams get stretched way too thin.

These challenges aren’t a reflection of your team — they’re a reflection of the systems you’re working with

That’s why more cities are moving to a single platform that helps them reach more representative voices, centralize all input, and turn community feedback into clear insights.

That platform is Go Vocal.

Used by local governments across the US

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The Go Vocal platform allows us to centralize where we capture input and go out and meet the people who wouldn't otherwise engage with the city.

Marc Kurbansade

Director of Community Development, City of Allen, TX

How Go Vocal helps you reach a more representative group of residents

Accessibility tools

Make it easy for every resident to participate

Built-in, high-quality AI translations let people participate in whatever language they’re comfortable with.
It’s fully mobile-friendly, so residents can share their input from any device — from home, work, or on the go.
It also meets WCAG 2.2 AA standards, so people with visual, motor, or cognitive disabilities can participate without barriers.

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Representativeness Dashboard‍

Know exactly who you’re reaching — and who you’re not

Track demographics in real time.
Spot right away which groups aren’t showing up.
Adjust your outreach on the fly to boost inclusivity and coverage.

Voice and text-based participation tools

Make community input effortless for residents and your team

‍Form Sync turns handwritten notes and paper surveys into digital text. That means: no more manual entry.‍
ECHO records and transcribes street interviews, meetings, and in-person conversations. ‍
AI sensemaking pulls out the key insights and creates clear summaries.

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A better process doesn’t have to mean more work

This isn’t about replacing everything you do. It’s about giving yourself and your team the space to do it well — with one platform that finally connects all the pieces of your engagement process and removes the manual work off your plate.

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Case studies

500+ local governments and organizations trust Go Vocal's community engagement software for their projects. Explore our case studies to discover tips and best practices from successful initiatives leveraging our digital community engagement platform.

City of Allen, TX

Population:

106,000

City of Allen, TX improves efficiency and equity in comprehensive planning with Go Vocal

Facing an important comprehensive plan update, the City of Allen, TX wanted to hear from more people while improving efficiency. By building a hybrid strategy around the Go Vocal platform, the team increased participation, streamlined its process, and gave leaders the confidence to act on near-representative community input.

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You want more representative engagement. Here’s how to make it happen